tim’s dungeness crab spice chips project
overview
We noticed many people in Washington find Winter joy by getting into the holiday spirit. Enter Tim’s Dungeness Crab Spice Flavored Chips!
Crab shells/claws protect crabs in their environment, and similarly, people wear mittens and hats to stay warm in the wintertime. Crab themed outerwear makes sense for the Washington population and ties into Tim’s Dungeness Spice Flavored Chips, a local brand in the state.
challenge
How can Tim’s Chips boost sales of their Dungeness Crab Spice Flavored Chips in Washington state?
Timeline
5 weeks
Tools
Adobe Photoshop, Adobe Illustrator, AI tools
Collaborator: Reid Priewe
Solution
Since it’s cold in Washington State in the wintertime, we are making cozy hats and mittens to advertise the brand and make it stand out. These delightful items will be sold at stands in winter markets across Washington State. Why not add Santa into the mix? Santa and his trusted Dungeness Crabs deliver what we really want this holiday season - Tim’s Chips! Celebrate the season with Tim’s Dungeness Crab Spice Flavored Chips and hot chocolate - the perfect, cozy mix of salty and sweet.